How to truly surprise and delight your customers

How to truly surprise and delight your customers

By Jodie Roberts on 6 September 2018

When did you last feel truly delighted by a customer experience? How did it make you feel? Will it mean you’ll be back again? Will you tell your friends about it?

Surprising and delighting your customers is your ticket to achieving customer advocacy and loyalty...and often it’s the little things that make a big difference.

It’s the bow on the new car, it’s the unexpected 10% off at the cash register, it’s the complimentary gift wrapping, it’s the small cookie with your coffee…all these things, make a difference to people’s days and importantly their perception of your brand.

So today, think about:

1. Going the extra mile
2. Doing the unexpected
3. Showing your customers that you truly care about them

Because everyone loves to be delighted.

Jodie Roberts is the Client Communications and Development Director for Potentiate. She works closely with clients embedding voice of customer programs in to their business, and is dedicated to  providing consultancy on how to continually improve their customer experience.
Contact us for a live demonstration of Potentiate's Voice of Customer programs or contact Jodie directly  

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